I am delighted to share with you the new, exciting, branding of Annenberg Center for the Performing Arts just in time for the exciting new 2014-2015 season.
Welcome to The Center of Excitement! Welcome to Annenberg Center Live!
About two years ago I was having coffee with Naomi Grabel, an Annenberg Center board member and Jane Kamp director of development (Jane is now with the Pennsylvania Ballet) when they invited to me to help with rebranding the Annenberg Center. They had one simple challenge — help us let the world know about all of the great things happening live on these stages. After all, Stephen Colbert was there. Jon Stewart broadcast from the Center. Liv Ullman made her American debut on these stages. Hugh Masekela, Diana Reeves, Jason Robards, from the Irish Gate performing Waiting for Godot to shows on their way to Broadway, these stages are where excitement starts. On any night you might discover an unforgettable debut of groundbreaking new pieces or an exhilarating reinterpretation of a classic like Joseph Marcell in King Lear opening on September 24th.
So the Verse Group team set about creating a new expression for the center, co-creating with the managing director, the incomparable Michael Rose, with Dawn Frisby-Byers director of marketing and the rest of the wonderful staff and board members. In the new branding we seek to convey the powerful emotions, the exhilaration, the entrancement and the sheer boundless joy to be discovered in live performances!
So join me in celebrating the new Annenberg Center Live branding and the new 2014-2015 season!