Posts Tagged 'Joseph Plummer'

And The Honorees Are…Comstock, Kotler & Tripodi

A big night in marketing this past Wednesday, when the 2014 Marketing Hall of Fame inducted 3 brilliant people — Beth Comstock of GE, Philip Kotler, distinguished professor at the Kellogg School of Management and Joe Tripodi of The Coca-Cola Company.


Philip Kotler, Beth Comstock and Joe Tripodi being honored at Marketing Hall of Fame

Philip Kotler, Beth Comstock and Joe Tripodi being honored at Marketing Hall of Fame

The house was sold-out, SRO. The guests were also major-league influential marketers. It was great to see a large number of younger people attending, no doubt drawn to the evening by the great talks, the wine, food, more talks, and then more wine and food. A tremendous thanks to J. Walter Thompson…oops, JWT, I mean, for hosting the event and supplying that wine & food.

Some notables spotted:

  • Bernd Schmitt of Columbia Business School and author of many books including All Business is Show Business. Columbia is our academic partner in this endeavor, so we are very pleased so many faculty were able to  join us. In fact, there were more than a few Columbia MBAs in the room.
  • David Rogers of the BRITE conference, digital guru and a co-author on several of Bernd’s books
  • Joseph Plummer, who was one of the original instigators of the very first Marketing Hall of Fame in the early 1990s
  • Alan Schulman of Sapient/NITRO
  • Shira Schatz, Director of product management and marketing at American Express
  • Claude Salzberger, president of MBLM
  • John Osborn, president of BBDO, a premier sponsor of the event
  • John Bernbach, president of Engine, who got a big shout-out from Joe Tripodi on the stage.

More name dropping, updates and photos in future posts, along with some observations about the talks given by the honorees. If you were there and want to share your impressions, please send them in!

Global Branding panel in NYC

I am delighted to announce that the NY chapter of the American Marketing Association will be holding a panel discussion on global branding on Tuesday, June 16th, between 6 pm and 8 pm.

The panel will feature three very wonderful and knowledgeable people:

Dr. Joseph Plummer of Columbia University, who was the former Chief Strategy Officer of the ARF (that’s Advertising Research Foundation, which took me a while to figure out).  Dr. Plummer is also a consultant at Olson Zaltman Associates

Nigel Hollis, author of the new book, Global Brands.  He’s also the EVP and Chief Global Analyst of the global market research firm, Millward-Brown.  His blog, Straight Talk is always a smart place to go for insights into global brands, 

And Trena Blair, VP of the Business Travel Division of American Express. She’s responsible for the marketing strategies across the Americas and Canada.  Her experience extends to the other side of the world.  Before joining American Express she was the SVP of marketing and sales at Westpac Banking Corporation.  Westpac is Australia’s largest retail bank.

You can sign up for the conference at the NYAMA’s website, or by clicking this link.

The original title of this panel was “Global Brands: Over-rated or Under-appreciated?”  However, it was eventually titled, “Building a Multinational Brand: Global, Regional or National Strategy?”  

I’ve been invited to moderate this event.  Please bring your excellent questions for our panelists. The question I will ask is, “Are global brands a myth?”

See you there!

Bloomsday and global branding

What is Bloomsday?

It is June 16th!  Because James Joyce’s novel Ulysses takes place during the course of a single day, June 16th.  Fans of Joyce gather in Dublin and other places around the world to read the work aloud.  Here in NYC there’s Bloomsday on Broadway up at Symphony space. I first discovered it when I was a getting my MFA in fiction writing up at Columbia.  Hours and hours of listing to actors, musicians and poets reading from Joyce.  Much easier than having to actually read it myself!

Boring, right?  No!  Remember —  the book was banned for many years as pornography, particularly for Molly Bloom’s Soliloquy which ends the novel and is the moment when Bloomsday readings reach their dramatic climax. For decades it was a crime to buy or sell or even possess Ulysses here in the land of freedom.

On this Bloomsday I would like to invite you to a slightly different kind of event in NYC.  The NY AMA is holding a panel discussion  on global branding.  The panelists will include Nigel Hollis, author of the book “Global Brands“, the wonderful Dr. Joseph Plummer of Columbia University’s B-School and Susan Jurevics, the VP of Corporate Marketing at Sony.  I’ll be acting as the referee…uh…moderator during the discussion and Q&A periods.

Some of the questions the panel will explore:  What does it mean for a brand to be global?  How do local cultures influence a global brand?  What is the role of country of origin?  For instance, is a global brand a citizen of the world or is it an American brand (Nike) or German brand (Mercedes) or Japanese brand (Sony) that is globally known?  How do companies navigate through the tensions between the centralized corporate role and the local geographies?  

You can learn more about the event from the NYAMA website.  And I’ll post additional details as we get closer to the day.

Who knows, we might even end the evening with a little reading from Joyce’s Ulysses…

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