Welcome to the first blog on Narrative Branding (R).
The purpose of this blog is to encourage a dialog in the marketing community about approaches for making marketing itself more effective, more efficient and more accountable. Branding is a central element of marketing. Therefore improving marketing requires developing better ways of defining, creating and managing brands.
What is Narrative Branding? It is a breakthrough method for creating and managing brands. It is also a trademark of Verse Group.