Archive for December, 2008

A breakthrough method for creating and managing brands

Welcome to the first blog on Narrative Branding (R).  

The purpose of this blog is to encourage a dialog in the marketing community about approaches for making marketing itself more effective, more efficient and more accountable.  Branding is a central element of marketing.  Therefore improving marketing requires developing better ways of defining, creating and managing brands.

What is Narrative Branding?  It  is a breakthrough method for creating and managing brands.  It is also a trademark of Verse Group.


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