We are now out of the field with the joint BRITE/NYAMA study of CMOs. Over 200 corporate marketing decision makers have shared their views and perspectives on how they are managing and measuring digital and social media. This study goes deep into the methods, metrics, ROI — even to the level of how they are organized to take full advantage of social media.
As the old saying goes, if you can’t measure it, you can’t manage to it.
World premiere is on March 5th at the BRITE conference here in NYC.
NYAMA members get a $100 discount on the conference. You can get the discount code by emailing Tracy Crinion, firstname.lastname@example.org.
In April, date TBD, NYAMA will hold a follow-up event to go through the findings in more depth and allow more time for members to discuss the issues. Stay tuned to nyama.org.
Measuring the effect of marketing activities is, arguably, more important than ever. The Center on Global Brand Leadership and the NY-AMA are conducting a survey of over 200 senior marketers from leading companies in order to uncover current practices and attitudes concerning the development and use of effective marketing metrics. Results of this research will be released for the first time at BRITE ’12, providing key insights for attendees considering their own marketing metrics and best practices.