During a few minutes of taxi time in Seoul, I was marveling at the way of the word. I probably have a slightly heightened sensitivity to names and words. I attribute it to being a writer and having studied this in graduate school. Or perhaps it is the other way around — that my sensitivity to words is what has drawn me to writing and also to branding.
So, without any further commentary, some of the sights I saw:
Soil gas company
Of course I know that there are many Americanisms that are pretty darn funny to people elsewhere. I’ve certainly seen my share of gaffs in naming projects around the world. It just goes with the territory of global branding.
What’s that saying about a rose by any other name?
Published July 8, 2010
First there was sliced bread. Then there was beer in a can. And now you can get a sandwich in a can! Candwich!
Would you like chips with your Candwich?
Just in case you missed the story, an investment group in Utah raised $145 million to invest in commercial real estate. But it seems like the fund manager got distracted by the glory of the Candwich. The 401(K) money was lost and the lawsuits are filing. It makes reading The New York Times fun again.
Inspired by this story, I propose creating a new investment vehicle call the 401(C) — with all of the money being invested in caned goods, materials and laughter.
My first suggestion is that they offer a combo pack of Candiwch, Pringles and a beer. The perfect lunch with the long shelf-life.
“Yes we Can!”
Published July 2, 2010
For about 2 months I’ve been meaning to write about the problems with case studies. But I keep procrastinating. Today one of the people in my office is wearing a T-Shirt that says, “Procrastinators: Leaders of Tomorrow”
It reminded me that one of the major problems with case studies is that they are written about a specific moment at a specific point in time. Often the solution that worked in the past cannot work in a very changed marketplace.
Then I got back to procrastination. After all, it’s a big holiday weekend coming up! Time to head down to the Jersey Shore (the real one, not the TV one).
So I thought I’d put off writing the piece about the holes in case studies. But when I do write it, I’ll call it, “Yesterday’s Branding Tomorrow”