For about 2 months I’ve been meaning to write about the problems with case studies. But I keep procrastinating. Today one of the people in my office is wearing a T-Shirt that says, “Procrastinators: Leaders of Tomorrow”
It reminded me that one of the major problems with case studies is that they are written about a specific moment at a specific point in time. Often the solution that worked in the past cannot work in a very changed marketplace.
Then I got back to procrastination. After all, it’s a big holiday weekend coming up! Time to head down to the Jersey Shore (the real one, not the TV one).
So I thought I’d put off writing the piece about the holes in case studies. But when I do write it, I’ll call it, “Yesterday’s Branding Tomorrow”
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