For about 2 months I’ve been meaning to write about the problems with case studies.  But I keep procrastinating.  Today one of the people in my office is wearing a T-Shirt that says, “Procrastinators: Leaders of Tomorrow”

It reminded me that one of the major problems with case studies is that they are written about a specific moment at a specific point in time.  Often the solution that worked in the past cannot work in a very changed marketplace.

Then I got back to procrastination.  After all, it’s a big holiday weekend coming up!  Time to head down to the Jersey Shore (the real one, not the TV one).

So I thought I’d put off writing the piece about the holes in case studies.  But when I do write it, I’ll call it, “Yesterday’s Branding Tomorrow”

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