5 Responses to “Can The Prudential rewrite history…or at least redesign it?”

  1. 1 Lisa July 1, 2010 at 3:40 pm

    Maybe they find it easier to pretend it didn’t exist if they don’t actually have to look at it.

    I remember that mis-conceived logo, as well as some of the other ones, since the company my Dad and (later) I worked for had their insurance administered by Prudential. (I wish Prudential had dated them in the official collection.) It’s also interesting to see that there have been TWO post-abstraction logos. I like the current one; it looks stronger and more grounded and stable, but at the same time more graceful, than the second-to-last.

    Interesting that “modern, innovative, forward moving and so forth” is explicitly assumed to be more “desirable,” particularly with respect to an insurance company. Trendiness and “change for the sake of change” while itself all-too-popular these days, is not very “rock-like.”

  2. 2 Michael July 4, 2010 at 10:55 am

    Obviously, the Wimbledon Tennis sponsorship is stirring debate as Pru shows off the logos over the years–and, yes 1984’s logo is missing. I recall the insurance portfolio I received in had the 1984 logo. The other modern logos closely resemble rocks–the outline and shadows closely follow those of the predecessor rocks.

    Another disaster from 1984-85 era of note–“New Coke” vs. Classic Coke. Try finding that history blurb on the Coke website.

    But, there’s no accounting for tastes influenced by disco-drugs snorted the night before.

  3. 3 Scott July 28, 2010 at 2:28 pm

    Guess I don’t know where I’ve been, but I’ve just noticed what I thought was a recent return to a more traditional logo. Did they redesign it again shortly after 1984. I hated the nearly abstract logo. Whenever the latest version came into existence I’m happy to see it!

  4. 4 Steven Skaggs September 19, 2015 at 3:44 pm

    I guess I’m going against the trend here, but I loved the modernist version. That logo depended on the public’s awareness of the old logo. If you new the old logo, you saw the rock, if you didn’t, well…
    BUT for those who were unfamiliar with the old Gibralter, it was very easy to make the connection in all marketing materials and commercials – dissolve the film of Gibralter into the logo for example. Every minimalist representation pays a price in recognition, but gains a great deal of connotative, expressive and practical benefit – if the company desires to be seen as progressive and fresh. Departure from the familiar always resisted.They should have stuck it out. Same with Quaker Oats.

  5. 5 Steven Skaggs September 19, 2015 at 3:47 pm

    Umm that should be “(k)new the old logo” not “new the old logo”!! Sorry…

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