Your name is what?

During a few minutes of taxi time in Seoul, I was marveling at the way of the word.  I probably have a slightly heightened sensitivity to names and words.  I attribute it to being a writer and having studied this in graduate school.  Or perhaps it is the other way around — that my sensitivity to words is what has drawn me to writing and also to branding.

So, without any further commentary, some of the sights I saw:

Worry bank

Woori Bank

Woori Bank

: Sport

Kolon Sport

Soil gas company



Of course I know that there are many Americanisms that are pretty darn funny to people elsewhere.  I’ve certainly seen my share of gaffs in naming projects around the world.  It just goes with the territory of global branding.

What’s that saying about a rose by any other name?

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