A big night in marketing this past Wednesday, when the 2014 Marketing Hall of Fame inducted 3 brilliant people — Beth Comstock of GE, Philip Kotler, distinguished professor at the Kellogg School of Management and Joe Tripodi of The Coca-Cola Company.
Philip Kotler, Beth Comstock and Joe Tripodi being honored at Marketing Hall of Fame
The house was sold-out, SRO. The guests were also major-league influential marketers. It was great to see a large number of younger people attending, no doubt drawn to the evening by the great talks, the wine, food, more talks, and then more wine and food. A tremendous thanks to J. Walter Thompson…oops, JWT, I mean, for hosting the event and supplying that wine & food.
Some notables spotted:
- Bernd Schmitt of Columbia Business School and author of many books including All Business is Show Business. Columbia is our academic partner in this endeavor, so we are very pleased so many faculty were able to join us. In fact, there were more than a few Columbia MBAs in the room.
- David Rogers of the BRITE conference, digital guru and a co-author on several of Bernd’s books
- Joseph Plummer, who was one of the original instigators of the very first Marketing Hall of Fame in the early 1990s
- Alan Schulman of Sapient/NITRO
- Shira Schatz, Director of product management and marketing at American Express
- Claude Salzberger, president of MBLM
- John Osborn, president of BBDO, a premier sponsor of the event
- John Bernbach, president of Engine, who got a big shout-out from Joe Tripodi on the stage.
More name dropping, updates and photos in future posts, along with some observations about the talks given by the honorees. If you were there and want to share your impressions, please send them in!
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