Marketing Hall of Fame announces 2015 Inductees!

I am delighted to share the news of the 4 marketers are being inducted into the 2015 Marketing Hall of Fame

Ogilvy & Mather’s Shelly Lazarus, Patagonia’s Yvon Chouinard, Nike’s Trevor Edwards and Prophet/UC Berkeley’s David Aaker Selected as AMA’s 2015 Marketing Hall of Fame® Inductees. In the words of Don Sexton,

“We established the Marketing Hall of Fame as a forum for the marketing community to recognize an extremely select group of our colleagues for the many brilliant ways they have advanced our profession,” said Don Sexton, NYAMA president and professor of marketing, Columbia Business School. “We are extremely proud to celebrate the contributions to marketing made by David Aaker, Yvon Chouinard, Trevor Edwards and Shelly Lazarus, who truly represent the pinnacle of leadership and innovation in the field.”

On May 21st we’ll be celebrating Brilliance in Marketing at the induction ceremony here in New York City! Sign up for your tickets now!

Last year we inducted Joe Tripod, Beth Comstock and Philip Kotler into the Marketing Hall of Fame.

Marketing Hall of Fame® Final Selection Committee – or – Name That Famous Marketer

I’m delighted to announce the final selection committee of the Marketing Hall of Fame®.

But first a message from our sponsors!  Many thanks to Columbia Business School, JWT and Greenbook for your support of the Marketing Hall of Fame®

 

Well, actually I’ll just quote from the press release.

This year’s stellar selection committee consisted of David W. Almy, CEO, Marketing Research Association (MRA); Gayle Fuguitt, CEO, Advertising Research Foundation (ARF); Nancy Hill, CEO, 4As; Bob Liodice, CEO, Association of National Advertisers (ANA);Kendall Nash, president, Qualitative Research Consultants Association; Bruce Nelson, former vice chair, Omnicom, and Earl Taylor, CMO, Marketing Science Institute.  The selection committee was coordinated by Don Sexton, NYAMA president-elect and professor of marketing, Columbia University.

“This year’s nominees represented an extraordinarily impressive cross-section of influential marketers, and the finalists were all well-renowned for their outstanding contributors to the field,” said Randall Ringer, NYAMA president and CEO, Verse Group LLC.  “We looked to the collective wisdom of our selection committee, who had the very difficult challenge of picking only three inductees from such an remarkable group.  The contributions of this year’s three inductees are shaping the ways we practice marketing today and inspiring the marketers of the future.  The Marketing Hall of Fame is all about celebrating brilliance, and we are thrilled to celebrate these brilliant individuals.”

Hold the date! May 28th!

The inductees will each speak for 20 minutes about the future of marketing — which they are creating right now!

Be sure to sign up for the May 28th event. This is the best of the best giving marketing’s version of the Nobel Prize Speech.

Opening for Executive Director of the New York American Marketing Association

Perhaps the best job in marketing is now open:  Executive Director for the NYAMA

This is a spot where you can really influence the future of marking by promoting, supporting and celebrating brilliance in marketing.  Some of the major initiatives include the relaunch of the Marketing Hall of Fame, Marketing Solutions Summit and monthly events that bring together senior marketing executives from a variety of corporations — Microsoft, Kraft, Citi, JetBlue, Honest Tea to name just a few — to discuss the most important issues marketers are facing today.

Learn more at nyama.org

Happy New Year!