This morning we discovered that Apple has written a love letter to us, Verse Group! And Apple put it right on the front page of the New York Times. Cheeky! Yes, a little past Valentines day but we can live with that.
Apple’s Love Letter To Us!
Hello Apple, we love you too. We will be your verse.
Right up front we must tell you we’ve been in a nearly 20 year open relationship with Samsung. Our history together started when we co-created their global brand strategy that lifted them to world-class status. Yes, Samsung and Verse have had our ups and down, but the ups are wonderful. Apple, you might remember seeing the Samsung Mobile PIN Shops around London during the Olympics? But to be honest with you we were disappointed to discover Samsung was also spending time with other branding companies. It’s an open relationship, not exclusive. After all, we are the Verse of Magellan Health, Lockheed-Martin, Brident, Quest Diagnostics.
What I mean is that we will be your Verse.
Apple, we love you back. All of Verse loves you, designs with you, communicates with you, is vastly entertained by you. But until now you have been a bit stand-offish, practically ignoring me even though we were classmates of your sister Mona in grad school at Columbia (where she shone with her exceptional talent). Apple, in all candor sometimes you have seemed downright, well, narcissistic, yes, basking in the love of millions. That was the past. We see how you have changed, have developed the emotional security to share your love.
Now you are declaring your love for Verse to the world!
Guess who is the Apple of our eye!
Thank you Apple. Thank you for recognizing that we are your Verse!