Is social media recklessly ruining brand reputations?

Any brand can get into trouble, often for reasons completely out of the blue.  The question is not “if” but “when”.

Nobody wants to be a case study like Tropicana or Gap’s logo recall.

Be prepared.

This coming Thursday, learn how JetBlue dealt with the fall-out from their flight attendant, Steven Slater, going awol down an emergency slide.  How did they handle the immediate attention of all media, all over the world?  Was twitter a lifesaver or a sore point?

Erich Joachimsthaler will present new research on Social Currency.  Can it provide some protection to brands when a crisis hits?

And the incomparable Kirk Stewart will give us the new rules for handling brand crises in the world of social media.

 

“Is Social Media Creating Brand Crises: The Role of Social Currency”
Kirk Stewart,
Executive Vice President at APCO Worldwide, former head of Corporate Comms at Nike
Jenny Dervin
, Director of Corporate Communications at Jetblue Airways,
Erich Joachimsthaler, Founder and Managing Partner at Vivaldi Partners
Moderated by NYAMA Board Member Randall Ringer, Managing Partner and Co-Founder, Verse Group
Thursday, January 20th 6:00-8:00 pm at the Ney Center, Y&R Building (285 Madison Avenue)
Register online at nyama.org

 

Sign up now at nyama.org.    If you aren’t yet a member of the NYAMA, then use the code VIPBRAND for a special discount for readers of this blog.

See you there!

 

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