There is a wonderful book by a man who is The Expert about everything. Yes, I do mean John Hodgman. His newest book is titled, “More information than you need to know” He also has a pseudo-blog, filled with more information and expertise.
I am often reminded of Hodgman when I hear that some person or another is an expert on branding. If you Google “brand expert” you will get 57,100 listings.
So many experts, so little time!
I have always wanted to become an expert on branding. Is there a course, like a PhD program, where you can get a diploma in branding? If so, where do I sign up?
Can I simply state that I am an expert on branding? Maybe I can back it up with some credentials, such as saying that the BBC, the AP, USA Today, Adweek and Brandweek all acknowledge me as an expert on branding. Maybe I can say that I worked at this advertising agency or that branding firm. I can claim to have worked on this brand or that brand. Maybe I just need to have a self-published book with a title like “My Cow Can Eat Your Cow”?
With so much expertise on branding, it’s a wonder that any branding actually gets done.
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