Is branding like the emperor with no clothes?
Michael Thibodeau and I wrote an article about that a few months ago for the Association of National Advertisers (ANA). In case you missed the piece in their online magazine, I’m posting it here.
A conversation about the future of marketing by Randall Ringer
Is branding like the emperor with no clothes?
Michael Thibodeau and I wrote an article about that a few months ago for the Association of National Advertisers (ANA). In case you missed the piece in their online magazine, I’m posting it here.
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