Marketing Without Context Is Not Marketing – or – Reading Curation Nation

Context is King!

You don’t have to take my word for it.  You can have breakfast this Wednesday morning (11/16) with the author Steven Rosenbaum and hear it from him directly.

Here’s what Daniel Pink (author of A Whole New Mind) has to say about Steven Rosenbaum’s new book, Curation Nation

“Curation Nation gives me hope for the future of the Information Age. Rosenbaum argues for the growing importance of people creative, smart, hip who can spot trends, find patterns, and make meaning out of the flood of data that threatens to overwhelm us.”

Rosenbaum is the next guest in the NYAMA’s “Meet The Author” series of informal breakfast conversations.  This Wednesday, November 16th, from 8 am until 9:30 am (8 am!  yes, I know, that’s quite early for all of us…).  116 East 27th Street.   Sign up at nyama.org

Come and get your copy signed by Steven.

 

 

It Is A New NYAMA

Every once in a while I interrupt this blog with invitations to events or to drop names.  This is one of those times.  So I’ll temporarily drop my role as CEO of Verse Group and switch into my role as the President of the NYAMA.  I’m doing that here because, well….I don’t have a blog yet at the nyama.org…

But when I DO, I’ll write the following:

The old way of marketing doesn’t make sense in a changed world.  And at the New York American Marketing Association we realized that our old way of communicating with our members and the greater marketing community doesn’t make sense in a changed world.  We’ve taken the several important steps forward.

In addition to our Linked-in and Twitter presence, we’ve (finally) upgraded the website, making it easier to see the NYAMA events that our programming committee has developed for the coming weeks, next month, next few months.  In fact, we have events planned from now through June of 2012, thanks to Sarah Linden, Lee Hornick and everyone else on the programming team.

In addition to the NYAMA events, you can also find an aggregation of marketing events across the New York City area.  This is something rather special.

In a world of silos, where each organization becomes more and more specialized, the NYAMA is going in the opposite direction.  We are opening up the world of marketing, opening up the opportunities to learn from more people in more areas.

Marketing extends across design, social media, consumer research, public relations, mobile media, media research, advertising, reputation management, organizational design, employee culture, product innovation, managing outside agencies, measuring ROI.  That is why the NYAMA is opening up all of these areas for everyone to discover, to explore, to understand and to see if they make sense for you.

That is why the NYAMA is organizing events across more areas than anyone else.

That is why we having a monthly “meet the author series” with people as varied as Tony Hseih, Jack Trout, David Rogers and, at the pre-dawn hour of 8 am on November 16th you can have an intimate breakfast with Steven Rosenbaum to discuss his new book “Curation Nation”

Have breakfast with the author Steven Rosenbaum at the nyama

That is why we are bringing to you a window into the full richness of marketing in the marketing capital of the world.  Sign-up at the new site to learn about the events, to meet people, to expand your horizons.  And, yes, you can have fun, too!  nyama.org

Questions, improvements, ideas are always welcome.  You can reach me at randall.ringer@nyama.org