Posts Tagged 'Shakespeare on branding'

Wm Shakespeare on branding

The roots of Narrative Branding go back to the rich theatrical tradition of Elizabethan England.  I quote one example from Shakespeare’s famous play, “Branding, As You Like It”

All the market’s a stage,
And all the brands and sub-brands merely players;
They have their exits and their entrances;
And one brand in its time plays many parts…

Not sound familiar?  There was a conspiracy a few hundred years ago when several English professors “edited” the play and eliminated all references to branding.

By the way, the cosmetics company Avon had a long term sponsorship deal with Shakespeare.  That is why he was known as “The Bard of Avon”…


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