Posts Tagged 'Philip Kotler and Josh Caslione on Choatics'

Great event with John Caslione, co-author of Chaotics

This evening it was a great pleasure to have John Caslione discuss the Chaotics theory of management and marketing.  We were quite fortunate to arrange the event, since John lives in Frankfurt, Milan and Chicago.

I find two things quite remarkable about the presentation and about Chaotics as a whole.  First of all, this is a fundamentally new theory of how to manage and market an organization.  Sure, there are pieces of it that have been played out here or there but nobody has put together a serious playbook of how to manage in a world of on-going disruptions — or turbulence as John and Phil put it.  The second is that here we find Philip Kotler, a seminal figure in modern marketing — n fact THE seminal figure of American marketing — coming right out and saying that the old methods of marketing will decrease in effectiveness.

So Bravo John and thank  you for an interesting, timely and at time provocative view on how to re-think and improve marketing!


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