Brand that Bubble – or – Another voice on reinventing marketing

I’m delighted to say that Ed Lebar, co-author of The Brand Bubble, and CEO of BrandAsset Consulting, will be giving a talk at the New York American Marketing Association on March 24th!

Ed will be presenting  strategies for companies to win in times of economic turmoil based on new data from the Brand Asset Valuator. So block off that evening, from 6 to 8 pm!

In the meantime, I leave you with a quote from The Brand Bubble:

We are all grappling with a world where the rules have changed — the rules about when, where, and how people consume content and advertising messages, and how they discover, engage with, and either endorse or reject brands (and then amplify that decision to their peers).  It’s changing the business models for companies, the skill sets needed for marketers, the roles for creating and distributing content for media companies, and the rules for how agencies think about creativity for brands.

The problem is, many marketers are applying much of the same old thinking to today’s new challenges.  They try to adapt their formulas to the increasingly fractal landscape, rather than rethink them altogether.” [emphasis in original]”

Brand Bubble by Ed Lebar