Posts Tagged 'NXP Semiconductor brand'

NXP Semiconductors, live and in Times Square

Back in 2006 we created the new brand for the spin-off of Philips Semiconductors, a division of Philips Electronics.  That is the genesis of NXP Semiconductors as an independent, privately held company.

Today NXP began trading on the NASDAQ, the next page in the company’s on-going narrative.  I was in Times Square but too late for the photo op.  Therefore, much as I’d like to, I cannot take credit for this photo.  Credit belongs solely to NASDAQ.

NXP executives in front of NASDAQ sign

NXP executives in front of NASDAQ sign

I must admit, there is something extraordinarily satisfying about seeing my company’s work as tall as a building in Times Square.  And for those of you who live out of town, Times Square is now a very large pedestrian walkway, with chairs and tables out for you to sit and relax…assuming for the moment that sitting in Times Square can ever actually be relaxing…


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