Save the dates

Here are two upcoming events from the NYAMA in January:

On January 6th there is a NYAMA networking event at 47 East 29th Street, the Red Sky Lounge, from 6 to 8 pm.  It’s social networking the old fashioned way.

And on January 20th there is a real treat.  We’ll have 3 special guests speaking about How to manage a brand crisis in an age of social media.

Remember Steven Slater?  He’s the Jet Blue flight attendant who jettisoned his career this past August, making headlines around the world.  We’ll have Jenny Dervin from Jet Blue on hand to tell us how they handled that brand crisis!

Jet Blue in the News

We’ll have Kirk Stewart of APCO to give some insight into the influence of social media on the reputations of Nike and Toyota when those two brands had crises.

And we’ll have Erich Joachimsthaler of Vivaldi to share his views on the importance of Social Currency to brand reputation.  You may have seen his study on Social Currency in Fast Company and other publications.

Fast Company article on Social Currency

 

More details at nyama.org