Posts Tagged 'Multiplatform branding'

Have you solved the challenge of multi-platform branding?

Well…you aren’t alone.  In our recent CMO study, 71% of senior marketers agree that managing brands across multiple platforms is a big challenge for their company.

Whether you call it cross-media marketing, multi-platform marketing or multi-channel marketing, the number of true success stories is few.  Making it even more difficult is the lack of tools to actually measure that success.  The traditional market research methods weren’t designed for today’s world.

There’s one company that is doing it right — ESPN.  

The good news is that they’ll be sharing some of their insights and ways of evaluating success on July 28th, thanks to the New York American Marketing Association.  Here’s the flyer for the event.  Or you can sign up at the NYAMA website.   Hope to see you there!

ESPN Event

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 29 other followers