Posts Tagged 'Lego advertising'

Best marketer of the year, cont’d

Ad Age has also nominated Lego as one of the top 5 marketers of the year.  We, dear readers, are in the cat-bird seat to select the winner.

In my last post I waxed eloquent about Hyundai (my choice for winner) and McDonald’s.

This post I want to wax eloquent about Legos.  They have been phenomenal in the past couple of years.

Today I was walking through the fabled F.A.O. Schwartz toy story here in NYC.  I was picking up my daughter from a birthday party that was being held in a special party room of the store.  We took a few minutes to just wander around the store and talk.  At one point my daughter pointed and said, “How cool is that!  It’s the Harry Potter characters in Lego.”  Indeed, there was an enormous Rubeus Hagrid along with Harry and several other characters.

So, Legos, you got a big thumbs up from a 12 year-old girl who remembers playing with your toys when she was younger and now sees a whole new reason to play with them…without feeling childish.  How cool is that!

Just remember, vote early and vote often!


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