Deep Freeze Flea Circus?

In today’s New York Times there is this tragic story of a German performance troupe:

FREEZING WEATHER WIPES OUT GERMAN FLEA CIRCUS

BERLIN (AP) — An entire troupe of performing fleas has fallen victim to the freezing temperatures currently gripping Germany.

Flea circus director Robert Birk says he was shocked to find all of his 300 fleas dead inside their transport box Wednesday morning.

It’s moments like these when we set aside our marketing view of the world and see things through another set of eyes. What more can I say about this tragic situation? All of us at Verse Group send our condolences.