Posts Tagged 'Chrysler brand'

New restaurants in old car dealerships

This weekend I went to an event in California at a restaurant located in a former Chrysler dealer’s showroom.  It was a great beautiful space, with gorgeous windows.

In the conversion from showroom to restaurant, they kept many of the signs and nameplates.  It was very cool space.

Later I though it was also a powerful commentary on the state of our economy when car salesmen are replaced by waitresses.  Is Chrysler becoming a nostalgia brand?  Will it be more profitable as a theme restaurant than a automotive manufacturer?    Will Pontiac and Dodge become the names of competing restaurant chains?

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