Happy Birthday 2 U-2

Not many companies have the staying power, the strong internal culture, to make it to the century mark.  Lockheed Martin is one of the few who do, who continue to be relevant to us today.  At Verse Group we are very proud to be helping Lockheed Martin tell their story of accelerating tomorrow.

So this is also the year of big milestones for Oreos, Zurich Insurance, Citibank and Chevy.  What is most important about any branding program is making it relevant to us, the people who are going to be seeing the ads, going to the facebook pages and buying the products.  Okay, maybe we aren’t all in the market for an F-35.  But certainly Oreos!

Oreos make their centennial relevant.

Citi and Zurich have missed the mark, they are rather more self-congratulatory than relevant.

Cognitive Dissonance

In fact, Citibank’s advertising even features a shot of the Space Shuttle lifting off.   That really is something NASA accomplished with Lockheed Martin and a number of other vital corporations.  And you’ll see that Lockheed Martin’s centennial tells the story of our past century and how they’ve helped to accelerate the pace of innovation.  (note: updated with fixed links!)