Posts Tagged 'branding the flu'

Rebrand that Flu!

Yesterday the local schools in NYC sent home instructions to families about precautions to take around the Swine Flu.

My daughter wanted to know why they call it Swine Flu.  

She said, “You know, if they called it Pizza Flu or Oreo Cookie Flu, then people wouldn’t be so worried.”

Come to think of it, the Swine metaphor has some pretty negative associations.  Swine is a metaphor for dishonorable and untrustworthy people.  It is associated with pollution from industrial pork farms.  Pork itself is another word for unnecessary spending, fat, larded.  Pearls before swine is both a biblical quotation and the subtitle of Kurt Vonnegut’s novel, “God Bless You Mr. Rosewater” — not that I’m equating the two in terms of cultural significance.

Pizza Flu. My daughter’s logic is inescapable.


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