Corporate Reputations

As many readers of this blog know, I not only run Verse Group but I’m also an active volunteer in the marketing community at large. That includes giving talks at Wharton and Columbia, serving on award committees, and serving as president of the New York chapter of the American Marketing Association — nyama.org.

When serving those roles I take off my Verse Group hat and put on my non-partisan hat.  In that spirit, today’s post is in service of the NYAMA.

We have one more monthly NYAMA event before the big day-long Marketing Summit on May 17th. You can download the full marketing summit agenda here.NYAMA_Agenda_Final_031413  This May 17th event is a terrific opportunity to learn from the leaders like Peter Weefald, the former Marketing SVP of Samsung Electronics and author of Green Reign Leadership; John Kennedy of IBM and one of the driving forces behind their “Smarter Planet” campaign; Niharika Shah who is the VG of Marketing & Advertising Strategy at Prudential Financial; and Robert Schooling the President of APCO Worldwide who will be presenting new research from APCO’s highly respected Champion Brand Index.  These are just some of the smart marketers who will be sharing their insights at the NYAMA Marketing Summit.

First, though, is our April 23rd event.  This event is going to be on Corporate Reputation, featuring speakers from Weber Shandwick and KRC Research. You can sign up at nyama.org.  At this event you’ll learn…

As consumers around the world have greater online access to a brand’s lineage, the influence of the brand “parent” or company behind the brand matters even more. In this uncertain climate, consumers expect more from leading companies and have no trouble boycotting those that fail to live up to new standards. At the same time, marketers need to know how to do business in an environment where consumers are not just purchasing their products or services on their own merits, but are also shopping by company reputation.

Some of the learning objectives in this session include:

  • Experience a fresh take on how to manage your corporate reputation
  • Discuss the changing dynamics of the marketing landscape
  • Explore the rift between corporate reputation and the digital marketplace.

Okay, my public service address of the day is done! Tomorrow I’m putting back on my Verse Group hat.

 

 

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