Kotler and Keller on Narrative Branding

It is a great honor that Narrative Branding is included in Marketing Management by Professors Philip Kotler and Kevin Keller.

Marketing Management (15th Edition, Pearson) is the most widely used marketing textbook.  It has been adopted by many MBA programs around the world.

Narrative Branding

Narrative Branding method in Kotler/Keller Marketing Management

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