Today’s Branding Quote from Robert Frost

“Unless you are educated in metaphor, you are not safe to be let loose in the world.”  Robert Frost

A couple of days ago I was sitting in on a poetry class at the Kelly Writers House down at the University of Pennsylvania when this line from Frost popped into my mind.  Professor Al Filreis invited me to sit in on this class, the undergrad version of a course he’s teaching online to 35,000 people.

Yes, that’s right, 35,000 people are taking the same online poetry course taught by the same wonderful professor, going through close readings of modern poetry.

You could make a very compelling case that Mitt Romney lost the presidential election because of his carelessness with metaphors.  Among the memorable ones are“Binders full of women” and “47% of people…believe they are victims…” And he wasn’t helped by his spokesperson, Fehrnstrom who famously said of Romney’s ability to change positions:  “It’s almost like an Etch A Sketch. You can kind of shake it up and restart all over again.” 

So what does this have to do with marketing?  Remember a couple of years ago when Tropicana dropped it’s packaging metaphor of a straw in an orange?  The beautiful picture of OJ pouring into a glass was beautiful and vacuous.  People couldn’t find their Tropicana anymore.  In my house the comment was, “Why did you buy this instead of the regular OJ?”  It was an expensive headache for Pepsico, all because someone was not well educated in metaphor.

Almost single-handedly Al is going to educate us in metaphor for our own safety and for that of others around us.  Let’s join in to support Al and Kelly Writers House.

 

 

 

0 Responses to “Today’s Branding Quote from Robert Frost”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 27 other followers