Improving Marketing Through Improv

I just got home about an hour ago from a very exhilarating evening with the improv group Chicago City Limits and the NYAMA.  We had a very special workshop on creativity in marketing.

For me, personally, it was one of the most enjoyable events I’ve been to this year.   I must confess my strong bias.  I’m a person who has always found improv classes to be the most enjoyable theater experiences.  They are easily as enriching and mind stretching as anything I did at Columbia’s School of the Arts.

If you work in marketing or any creative field, you owe it to yourself to study improv.  Agency side, client side, consulting, academics — we can all benefit from this as long as we keep an open mind and open attitude.

Chicago City Limits is NYC’s longest running improv theater.  It was transplanted here about 20 years ago when Paul Zuckerman, the creative director, moved to the city.  And by great good chance, Paul is also a member of the NYAMA.

Next up:  Monday is a networking event at the NYAMA.  And next Wednesday, May 25th, is breakfast with Jack Trout as part of the NYAMA’s “Meet The Author” series.

1 Response to “Improving Marketing Through Improv”


  1. 1 James Archer June 3, 2011 at 9:48 pm

    Our entire time does improv exercises every morning for this exact reason 🙂 See http://www.youtube.com/watch?v=YWuXs4e32nQ for an example.


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