A BRITE holdover

I am delighted to share that David Rogers, the Executive Director of the Center on Global Brand Leadership — the group who put on BRITE — will be giving a talk about his new book at the NYAMA on April 12th.

This is the first in the new Author Series that the New York American Marketing Association is presenting.  Once a month we will be hosting an author of new and important books related to marketing.  You can learn more about the series and sign up at nyama.org

David Rogers's new book

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