It will be BRITE later

I will write up some of the most interesting parts of the conference later.

David Rogers proposed “transparency” as the theme for the conference. I would propose “reinventing marketing: the true impact of new technology.”

Starting with the great presentation by Antonio Lucio, CMO of Visa, many speakers have been discussing the need for new models of marketing.
At Visa they have developed an approach they call “Audience First”. The world no longer fits the old McKinsey models of marketing.