What’s a marketer to do – or – Navigating a brand crisis in the rough seas of social media

Mark the date on your calendar.  January 20th.  6 to 8 pm.  Or better yet, go to NYAMA.org and sign up!

Join me when 3 terrific marketers share their experiences managing brand reputation in the age of social media.  I’ll be the emcee of the evening’s event.

The headliners:

Kirk Stewart, EVP of APCO Worldwide (and former head of Corp Comms at Nike)

Jenny Dervin, Director of Corporate Communications at JetBlue Airways

Erich Joachimsthaler, Founder and Managing Partner at Vivaldi Partners.  Author of the award winning “Hidden in Plain Sight”

Any brand can find itself tossed about in the sea of social media.  Just look at Starbucks in last week’s New York Times (see my previous blog post).  Or Gap.  Or Tropicana.  You don’t have to have a BP or Toyota sized problem to find your brand being tweaked on twitter.   We’ll have a lively conversation about some very high profile branding events, with first hand reports from Kirk, Jenny and Erich.

Kirk is on the front line of brand reputation in his role at APCO.  Before joining APCO he was at Nike, dealing with brand crises ranging from protests over child labor to star athletes getting into trouble — Tiger Woods type of trouble.

Perhaps we can convince Jenny to tell us the inside story of what kind of chaos was created last August when a flight attendant, Steven Slater, made his dramatic exit down the slide from a JetBlue plane.

Erich will share insights into Social Currency, based on Vivaldi’s new study.  You might have seen it written up in Fast Company a few months ago.  And I’ve been told that there will be complementary copies of Erich’s Hidden in Plain Sight.  The book won the AMA/Berry Prize, among other honors.

So, sign up at nyama.org and come join us on January 20th.  This is being held at the Ney Center at Y&R (285 Madison Avenue).  Best to sign-up in advance, since there is limited seating.

The doors open at 6 pm for networking and refreshments.  The main event begins promptly at 6:30 pm.


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