Opening Doors for Homeless Youth

Not all taglines are created equal.  Some are great and some are lousy.  Some do a whole lot of good and some just distract.

This post is about a tagline that does a whole lot of good.  It is the Covenant House tagline, “Opening doors for homeless youth.”

I am proud that we created this tagline for Covenant House.  The metaphor of an open door is a powerful one.

But right now too many kids are having the doors of opportunity slammed closed in their faces.  The unemployment rate for young adults — 16 to 24 — is higher than any period in the past 3 decades.  For teenagers, it is hitting rates unheard of in a developed economy.

Tax cuts won’t do much for a kid who can’t find a job and ends up living on the streets.   Unemployment checks don’t go to a 19 year-old who never held a job.

Covenant House is one organization that is out there, keeping their doors open for young adults who need it.

You don’t have to love the tagline to click on it and contribute to Covenant House.    You can do a whole lot of good simply by making a donation.

Click to Open doors for homeless youth

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