As readers of this blog know, I’ve been following the trend of gourmet food trucks opening up at the same time that restaurants are closing down. This morning I discovered a new twist on the trend. Food Magazine using a food truck for marketing purposes. A perfect brand metaphor!
Food Truck Marketing
Yes, they are giving out hot chocolate, candy canes and other seasonally appropriate fare. If you have a few minutes, you’ll see them on 23rd Street between Fifth and Sixth Avenues.
Food Truck Marketing
As you’ll see, this isn’t simply a marketing ploy. There is a social responsibility initiative connected to the truck, benefiting Share Our Strength.
Food Truck Marketing CSR
I am all in favor of any form of marketing that gives out hot beverages on a cold day! Maybe we can get Harvard Business Review to set up a truck on Wall Street to give out coffee and business advice…
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This isn’t a trend that will stop shortly. I can see food trucks looking like NASCARs. There are companies now that sell billboards on the traffic side of the trucks. Definitely keep an eye on this trend.
-RM