As readers of this blog know, I’ve been following the trend of gourmet food trucks opening up at the same time that restaurants are closing down. This morning I discovered a new twist on the trend. Food Magazine using a food truck for marketing purposes. A perfect brand metaphor!
Yes, they are giving out hot chocolate, candy canes and other seasonally appropriate fare. If you have a few minutes, you’ll see them on 23rd Street between Fifth and Sixth Avenues.
As you’ll see, this isn’t simply a marketing ploy. There is a social responsibility initiative connected to the truck, benefiting Share Our Strength.
I am all in favor of any form of marketing that gives out hot beverages on a cold day! Maybe we can get Harvard Business Review to set up a truck on Wall Street to give out coffee and business advice…