Food Truck Marketing

As readers of this blog know, I’ve been following the trend of gourmet food trucks opening up at the same time that restaurants are closing down.  This morning I discovered a new twist on the trend.  Food Magazine using a food truck for marketing purposes.  A perfect brand metaphor!

Food Truck Marketing

Yes, they are giving out hot chocolate, candy canes and other seasonally appropriate fare.  If you have a few minutes, you’ll see them on 23rd Street between Fifth and Sixth Avenues.

Food Truck Marketing


As you’ll see, this isn’t simply a marketing ploy.  There is a social responsibility initiative connected to the truck, benefiting Share Our Strength.

Food Truck Marketing CSR

I am all in favor of any form of marketing that gives out hot beverages on a cold day!  Maybe we can get Harvard Business Review to set up a truck on Wall Street to give out coffee and business advice…

1 Response to “Food Truck Marketing”

  1. 1 Richard Myrick December 10, 2010 at 2:33 pm

    This isn’t a trend that will stop shortly. I can see food trucks looking like NASCARs. There are companies now that sell billboards on the traffic side of the trucks. Definitely keep an eye on this trend.


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