Archive for October, 2010

Nick Utton of E-Trade on client/agency relationships

The “Socratic Discussion” panel of agency and client executives was, to me, one of the real high points of Advertising Week.

Here is a link to E-Trade’s CMO, Nick Utton, responding to Susan Giannino’s challenge that CMOs seem to be losing their influence inside companies.

The whole segment is worth watching.  He is very insightful on the need for clients to bring in experts, for clients to be actively looking for the experts instead of waiting for their agencies to bring them.  And very funny, too!

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