Consumer attitudes – or – who’s to say what’s normal?

Okay, some more evidence that there is a real change in consumer attitudes.  This from The NPD Group.

In sum, their data shows a dramatic shift in values and attitudes. We’ve moved from an era of conspicuous consumption to the “calculated consumption era.”  According to NPD’s Marshall Cohen, the last ten or so years have been “an abnormal period”.

While I agree that attitudes have changed, I’m not so happy to think that the past decade of my life has been “abnormal.”  After all, who’s to say what’s normal?Marshall Cohen on “calculated consumption”

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