Archive for June, 2010



BP, Toyota and the Gulf spill

A tale of two companies in the middle of a reputation crisis — Toyota and BP.  Two different companies with every different approaches to the damage that is being done to their brand by external events (or, in the case of Toyota, internal events.

Media post has a story on this.  Toyota is more or less keeping its head down.  BP is being pretty active at outreach.  Just look at the differences in the home pages.  BP has the Gulf story front and center.  Toyota has the recall 3 links into the sites.

The irony is that the Gulf spill may benefit Toyota, raising awareness of the environmental and oil issues that will contribute to selling more hybrids and other energy efficient cars.

Toyota homepage

Toyota homepage

Toyota safety page

Toyota safety page

BP Homepage

BP Homepage

BP Homepage

BP second page

BP second page

Both companies were at the forefront in addressing environmental issues in their communications.  In BP’s case it seems to be making them into a larger target — at least in the short run.  For Toyota it seems to have helped insulate their branding from more damage.


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