Shell shocked?

Timing is everything.  Sometimes time is just not on a brand’s side.  And sometimes a brand makes an ill-timed decision.  I think that Shell falls into that second category.
I was quite surprised to see the new campaign by Shell.  The timing seems all wrong, given the events in the Gulf

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True, true, it is BP whose well is gushing…Or perhaps gurgling is a better word for an underwater gusher, or geyser?

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