Shell shocked?

Timing is everything.  Sometimes time is just not on a brand’s side.  And sometimes a brand makes an ill-timed decision.  I think that Shell falls into that second category.
I was quite surprised to see the new campaign by Shell.  The timing seems all wrong, given the events in the Gulf


True, true, it is BP whose well is gushing…Or perhaps gurgling is a better word for an underwater gusher, or geyser?

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