Off to the Effies

Last night was the annual Effies award dinner, so I dug out my tux and put on a bowtie.  On my way over to Cipriani I was wondering why I don’t wear these to client meetings.  It’s fun to dress up.

The place was packed, the event sold out.  More than 750 people attended and many others were unable to buy tickets in the first place.

I also saw the Effies from a completely new perspective.  In the past I had been one of the ad agency people sitting at a table wondering if we won bronze, silver or gold.  The tension was gone this year since I was attending in my role as a board member of the NYAMA.  That made the whole evening more enjoyable.

One friend asked me, “So what does ‘effie’ stand for?

Advertising effectiveness, I explained.  To which he responded, “It must have been a short evening since advertising is less and less effective.”

So here’s the list of winners, in case you missed it last night.

2010 Effie Winners

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