More evidence that the advertising industry continues to need reinvention. On many key measures CMOs are finding their needs are not being met by their agencies.
Some of those measures from our CMO study this year:
Only 12% of corporate marketers say they are looking for a single agency to handle all of their needs.
Only 14% are confident that they are getting the best work out of their agencies.
Finally, only 5% rate their advertising agencies as “excellent” overall. Another 50% say “good” and 33% say “fair”.
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