A reminder that Philip Kotler’s co-author of Chaotics, John Caslione, will be speaking at the NYAMA on Wednesday evening, 4/14.
In the book Kotler and Caslione see that the world has undergone some fundamental changes. As the recession recedes, it will not be back to business-as-usual. The circumstances have changed. Consumers have changed. And it appears that the world economy as a whole is increasingly volatile.
Well, if it isn’t business as usual, then we have to reinvent marketing. Which is why John is part of the New Thinker series that the NYAMA is featuring this year.
You can sign up at the NYAMA website. And if you use VERSE in the promo code section, you’ll save $20 (non-members only). This offer is only for readers of this blog (okay, you can pass it along to a friend…)
Looking forward to seeing you there!
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