Next Wednesday, 3/24, Ed Lebar is going to share new research from the BAV. This will give us insight into how the economic “dip” has effected the images of brands — and how some brands managed to stay ahead despite the economy.
“The Impact of the Economic Crisis on Brands: Some Winning Strategies”
As part of its “New Thinker” series of events, the NYAMA will present a program focused on the application of innovative brand research strategies to create winning marketing programs during recessionary times. The date of the event is March 24th at 6:00 p.m. And will take place at The Tai Group, 150 West 30th Street, 14th Floor, in New York.
Ed Lebar, CEO and Anne Rivers, SVP Director of Brand Strategy at BrandAsset Consulting will be presenting and taking questions. Ed Lebar is co-author of the best-selling business book, The Brand Bubble.
Mr. Lebar will present new research from the BrandAsset® Valuator study (BAV), a proprietary model of measuring brands based on brand strength and brand stature.
The student discount price is $25.