CMO study update

Another finding from our new CMO study.

The economic turmoil and cut-backs in marketing last year are showing up as a significant decrease in the strength of marketing communications and brand.  There has been a jump in the number of marketers who are making rebuilding their brand image a priority for 2010.

There has been no change in number of marketers who are looking for breakthrough methods to replace the traditional brand positioning.  That is because the majority of marketers surveyed view the traditional brand positioning approach as losing effectiveness.

Next week we expect to release a trend report comparing 2010 to 2009 data, showing how marketers are changing and adapting to evolving market needs.

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