CMO study update

Another finding from our new CMO study.

The economic turmoil and cut-backs in marketing last year are showing up as a significant decrease in the strength of marketing communications and brand.  There has been a jump in the number of marketers who are making rebuilding their brand image a priority for 2010.

There has been no change in number of marketers who are looking for breakthrough methods to replace the traditional brand positioning.  That is because the majority of marketers surveyed view the traditional brand positioning approach as losing effectiveness.

Next week we expect to release a trend report comparing 2010 to 2009 data, showing how marketers are changing and adapting to evolving market needs.

0 Responses to “CMO study update”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 27 other followers