Brand loyalty = Band loyalty

Last night we were down at Fontana’s on Eldridge Street to see a new band, The Hillary Step.

About three quarters through their set they made the usual plug for their next gig, the band coming up after them and a Hillary Step Fan Loyalty Program.

This is a band that rewards fans!  Get a Hillary Step Gig Card from anyone in the band.  Come to 5 shows, get your Gig Card validated at each show.  Your reward: Hillary Step will come to your home, office or any place of your choice and play a 3 song set for you.

Hillary Step Gig Card

Back of the Gig Card

If the program is successful enough, maybe they’ll start giving airline miles, too.