Other brand experts weight in on the Tiger Crisis

Published December 17, 2009 Uncategorized Leave a Comment
Tags: Brand expert, brand metaphors, narrative branding, Tiger Woods brand crisis

Brand expert Schmitt has just launch “The Daily Tiger” in which he provides an expert opinion on all things Tiger!

Schmitt, as he calls himself, is, of course, Professor Bernd Schmitt of Columbia Business School. He’s a wonderfully bright and entertaining and always worth watching!

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