Reinventing marketing: new survey underway

We are nearly finished fielding the second of our research studies on Reinventing Marketing.  The survey is among CMOs and other marketing decision makers.  The purpose is to understand their perspectives on the practice of marketing, what approaches are working best, what is no longer working and how the practice of marketing can be improved.

As part of the study we are looking at CMO priorities for 2010.

I invite all of you to share your ideas on how to reinvent marketing through the comments.

It will take another few weeks to do the full analysis and put out the report.  If you’d like to be put on the distribution list, just send me an email:

Just click here if you want to see the first study released earlier this year.  VerseGroup_MarketerReport You can also download some of the articles about the study from the Verse Group website.

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