This weekend I went to an event in California at a restaurant located in a former Chrysler dealer’s showroom. It was a great beautiful space, with gorgeous windows.
In the conversion from showroom to restaurant, they kept many of the signs and nameplates. It was very cool space.
Later I though it was also a powerful commentary on the state of our economy when car salesmen are replaced by waitresses. Is Chrysler becoming a nostalgia brand? Will it be more profitable as a theme restaurant than a automotive manufacturer? Will Pontiac and Dodge become the names of competing restaurant chains?
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