Designing the butterfly logo for Microsoft’s MSN

Why does Microsoft’s MSN have a butterfly for a logo?  There’s an answer for that is an interview with Michael Thibodeau and I in the recently published, “Taming the Search and Switch Consumer” by Jill Griffin.

In the interview we discuss the strategic need for a new brand architecture and why Michael’s brilliant design is so strategically on the mark.  It was the right metaphor at the right time for the brand.Thibodeau&Ringer_TamingCustomers_2009

 

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