Best marketer of the year, cont’d

Ad Age has also nominated Lego as one of the top 5 marketers of the year.  We, dear readers, are in the cat-bird seat to select the winner.

In my last post I waxed eloquent about Hyundai (my choice for winner) and McDonald’s.

This post I want to wax eloquent about Legos.  They have been phenomenal in the past couple of years.

Today I was walking through the fabled F.A.O. Schwartz toy story here in NYC.  I was picking up my daughter from a birthday party that was being held in a special party room of the store.  We took a few minutes to just wander around the store and talk.  At one point my daughter pointed and said, “How cool is that!  It’s the Harry Potter characters in Lego.”  Indeed, there was an enormous Rubeus Hagrid along with Harry and several other characters.

So, Legos, you got a big thumbs up from a 12 year-old girl who remembers playing with your toys when she was younger and now sees a whole new reason to play with them…without feeling childish.  How cool is that!

Just remember, vote early and vote often!

0 Responses to “Best marketer of the year, cont’d”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 27 other followers